EasyKicks online shoe club makes choosing shoes fun for kids
If the shoe fits, wear it; if it doesn’t click on another pair and order up the styles your kids want
EasyKicks is not a video game, but it’s not going to the mall. Most kids (and parents) with a choice of going shoe shopping at a store or sitting in front of a screen for a few minutes to choose shoes, will opt to lean in to get their kicks, and that’s what this ingenious online retail start up is counting on.
EasyKicks is a monthly service where subscribers pay a $20 monthly fee and get to pick and have shipped a new pair of Nike or Converse shoes, as they need them.
One of the most interesting elements of this subscription service is that the shoes come delivered to your door in a personalized box, decorated with kid-friendly graphics to boot, and when you take out the new pair of shoes, you put in an old pair of shoes and ship them back In a prepaid envelope for donation or recycling.
You can even put a couple pairs or more in the box, to go to a good cause. Either way, if your gently used shoes find their way to foster kids in need or if they are recycled through Nike grind, they go to a good cause and are kept out of landfills. They may even become materials to make playground surfaces.
The program allows you to swap out your “kicks,” as they call shoes, as often as you need to, at no extra cost. They send along a guide for measuring feet, with instructions, so you’re sure you get the right size. They even include a shoe-print shaped magnet that resembles those old-fashioned measuring devices in shoe stores, so you can slap it on the fridge and always have it handy.
The on-demand subscription concept came about as a way to end the stress of shopping for kids shoes, and the frustration of buying new shoes for kids to only have them wear them out or outgrow them in a month.
Once you ship off a pair of shoes to swap, you can go to your online account and order a new pair. Your membership allows you to keep one pair at a time, but you can order a new pair before you send your old pair back. But if you try to order another pair, a note on the website will let you know you need to first swap out a pair to get a new pair. You can swap out shoes as often as you need to, but measure often, as pediatricians recommend measuring kids feet for resizing every 90 days. Sure enough, at the third month of my membership, my son had already gone up a half size.
If you ever decide to end your membership, they ask that you send back your old EasyKicks, unless you’ve had them for at least 90 days, in which case they are yours to keep.
The shoes selections are a little limited, with only Nike and Converse brands, but considering those are pretty much the only brands my son wears, it was a good match for us. When I last checked the selection, for my son size, there were more than 40 styles from which to choose.
My son loves to look through the styles himself, and he much prefers to tap on a picture online then for me to drag him to a shoe store to try on the shoes.
For families with many kids, you can set up a profile for each child, which includes the child’s name, age and shoe size. They don’t have a discount for multiple kids in a family at this time, but they do often have promotions to save money, like $5 off the first month of membership with a three-month commitment; and they have a gift membership for a year that is $200.
It figures it took busy parents to come up with this idea of a kids show club, and ironically the founders are shoe industry veterans who happened to notice how quickly their own kids outgrew shoes, and they decided to do something to give busy parents a break and to give worn-out shoes a second life.
EasyKicks is backed by Nike, which is why the service get access to the latest sneaker styles and gets the best deals in the market. When I did the math, not only did the cost come out to be a steal, the time and energy I saved was priceless.